The new marketing campaign highlights what market professionals see as the brand’s strengths—its attractiveness to households, its management in rooster and its wide variety of menu alternatives and sides that maintain different appeals to diverse buyers.
The location focuses on customers eating at home whose thoughts interact in dialogue with the voice-above of Colonel Sanders. A guy dropped in believed is about to chunk into a rooster sandwich. A Colonel Sanders voice-about asks, “Is that burger-joint chicken?” That attracts a 50 percent-hearted “yeah” from the gentleman, prior to zooming to an psyched woman in the identical instant. “Is that Kentucky Fried Rooster?” the voice-more than states. “That is finger-lickin’ excellent.”
The place then moves to families collected at their supper tables. As they delight in their food, their feelings dialogue with the Colonel Sanders voice-above. “Sometimes I bribe my young ones with fries and mac and cheese,” the mother says. “That’s finger-lickin’ very good,” the Colonel replies. “I like to gently squeeze the bun before I take a bite,” suggests a gentleman with a hen sandwich in his palms. “Little strange,” the Colonel states, “but which is finger-lickin’ excellent.” A further consumer confesses an affinity for dunking hen tenders in mashed potatoes. At last, the advert returns to the very first male, who seems additional upbeat. “I obtained a new sandwich … yeah, which is finger-lickin’ great.”