ironSource to Purchase Bidalgo, Additional Deepening Its Platform Providing for App Builders With a Entire-Stack Advertising Answer

Application Marketers Will Have a One Management Center to Visualize, Manage and Enhance Their Paid out Promoting Throughout Channels

TEL AVIV, Israel, October 25, 2021–(Company WIRE)–ironSource (NYSE: IS) (“ironSource”or the “Business”) a foremost enterprise system for the Application Economic climate, right now introduced that it entered into an agreement to get advertising software company Bidalgo. Bidalgo’s technology empowers application entrepreneurs to travel progress by providing them unparalleled visibility and regulate in excess of their advertising financial investment. With each other with ironSource’s recent resourceful administration remedy, Luna Labs, this acquisition makes it possible for ironSource to offer you a wider spectrum of marketing-focused products, rising the power and value of its platform for application entrepreneurs.

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In addition, the acquisition is meant to deepen ironSource’s market place existence throughout the whole App Economy, given Bidalgo’s client foundation in apps over and above games, such as main social, courting and e-Commerce apps, who use Bidalgo’s technological know-how to handle and optimize their marketing shell out.

“In buy to properly develop their apps, it is important that application developers are in a position to measure, control, and properly allocate funds across several internet marketing channels. Which is why it produced great sense to associate with Bidalgo in presenting genuinely cross-channel administration and optimization of every component of advertising and marketing activity as a result of the ironSource platform,” said Omer Kaplan, CRO and co-founder of ironSource. “This acquisition is component of a broader system, which consists of the acquisition of Luna Labs before this calendar year, to develop a complete advertising stack within just the ironSource platform. The combination will give application entrepreneurs an close-to-finish resolution for their full advertising operation in 1 area, from building ads as a result of handling strategies across channels and optimizing them.”

“When we established Bidalgo more than ten several years back, we experienced a straightforward goal in head: we needed to establish the ideal system for marketers to improve their expenditure toward exceptional company outcomes,” said Peli Beeri, CEO and co-founder of Bidalgo. “With field adjustments, we discovered the worth of artistic investigation in providing better visibility and control for marketers, and released new tools into our internet marketing intelligence system, which today tracks and manages in excess of $1B in media invest annually. By combining Bidalgo’s technology with the ironSource system, we’ll be ready to create a one of a kind providing for mobile marketers, with a person position to develop, review and take care of each individual factor of their paid marketing.”

“ironSource and Bidalgo currently perform with numerous of the very same consumers, who use several merchandise on the ironSource platform alongside with Bidalgo’s advertising and marketing technological know-how,” said Tomer Bar Zeev, CEO and co-founder of ironSource. “This not only highlights the value of the mixed offering and our stickiness with clients, it is also a testomony to the toughness of our platform-dependent tactic to the App Financial state, and our shopper-centric method to M&A.”

Money and authorized conditions of the deal were not disclosed.

About ironSource

ironSource is a leading organization system for the App Overall economy. App developers use ironSource’s platform to flip their applications into productive, scalable businesses, leveraging a detailed set of software program answers which enable them expand and interact consumers, monetize content, and analyze and improve company functionality to drive extra in general advancement. The ironSource platform also empowers telecom operators to produce a richer machine expertise, incorporating appropriate app and support recommendations to have interaction people all over the lifecycle of the device. By supplying a complete enterprise platform for the main constituents of the App Economic system, ironSource makes it possible for buyers to focus on what they do ideal, making excellent apps and user encounters, whilst enabling their business enterprise enlargement in the Application Financial system. For more information you should take a look at www.is.com

About Bidalgo

Bidalgo is an set up leader in marketing intelligence, serving as a driving power at the rear of the electronic achievements of global makes. Bidalgo’s Advertising and marketing Intelligence system maximizes the usefulness of paid internet marketing by enabling companies to visualize, evaluate, and command their investment—all in a highly customizable, out-of-the-box alternative enriched by artistic details. With six offices across the globe and partnerships with dozens of networks, like Facebook, Google, Apple, TikTok, and Snapchat, and far more than $1B in ad devote tracked through the platform annualy, Bidalgo’s clientele take pleasure in world-course item innovation and unparalleled assist. For additional information, check out www.bidalgo.com.

Cautionary Statement Pertaining to ​​Forward-On the lookout Statements

This press launch includes different forward-wanting statements in just the meaning of Segment 27A of the Securities Act of 1933, as amended, or the Securities Act, and Area 21E of the Securities Trade Act of 1934, as amended, or the Exchange Act, which stand for our management’s beliefs and assumptions regarding foreseeable future gatherings. These statements are intended to qualify for the “protected harbor” from legal responsibility established by the Personal Securities Litigation Reform Act of 1995. Examples of these ahead-seeking statements incorporate, but are not constrained to, statements concerning the predicted timing and effect of the transaction, the added benefits and expense synergies of the transaction, expected impacts to working expenditures, ironSource’s company strategy and aggressive place next the consummation of the transactions as effectively as ironSource’s future prospects, business techniques and projections for upcoming periods. Words and phrases such as “count on,” “estimate,” “project,” “budget,” “forecast,” “foresee,” “intend,” “program,” “could,” “will,” “could,” “really should,” “thinks,” “predicts,” “potential,” “continue on,” and comparable expressions are supposed to detect this sort of ahead-searching statements but are not the exclusive usually means for identifying this kind of statements. By their quite mother nature, forward-searching statements include inherent threats and uncertainties, both equally normal and specific, and there are dangers that the predictions, forecasts, projections and other forward-wanting statements will not be reached. You ought to understand that a number of variables could cause real outcomes to differ materially from the strategies, aims, anticipations, estimates and intentions expressed in this kind of forward-seeking statements, such as the failure to consummate the transaction failure to fulfill closing situations to the transaction failure to comprehend the synergies or benefits of the transaction and other essential components established forth under “Chance Things” in the Company’s Registration Statement on Form F-1 (Registration No. 333-258223) initially submitted with the Securities and Trade Commission on July 28, 2021, and the Company’s other SEC filings. ironSource cautions viewers not to area undue reliance on any ahead-looking statements, which converse only as of the date built. Other than as might be expected by relevant regulations, ironSource does not undertake or settle for any obligation or undertaking to launch publicly any updates or revisions to any forward-on the lookout statements to replicate any modify in its anticipations or any change in functions, situations or situations on which any these kinds of assertion is centered.

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Contacts

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Olivia Davis
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