A new internet marketing marketing campaign for Icelandic tourism requires goal at Fb founder Mark Zuckerberg, mocking his current video clip announcement of his company’s name adjust to Meta.
The video clip, unveiled by Motivated by Iceland, a general public-non-public entity that promotes Iceland and its solutions, highlighted a Zuckerberg lookalike named “Zack Mossbergsson” and recognized as Iceland’s chief visionary officer.
During the parody, Mossbergsson pokes fun at Zuckerberg’s infamous stiffness.
“Hello and welcome to this really all-natural placing,” Mossbergsson deadpans to the digicam.
“Today I want to converse about a revolutionary strategy to hook up our globe without remaining tremendous weird.”
“Some stated it is not achievable. Some reported it is out of reach. To them, we say it’s now here. Seriously. Search, it’s proper listed here,” he provides while gesturing out the window to a snow-coated Icelandic landscape.
Mossbergsson goes on to introduce the “Icelandverse,” which is, as he describes it, “enhanced actual reality devoid of foolish looking headsets,” — a crystal clear dig at Zuckerberg’s ambitions for a so-referred to as metaverse digital reality globe.
“It’s totally immersive with water that is wet,” Mossbergsson goes on, adding that the “Icelandverse” will come complete with “skies you can see with your eyeballs.”
“The Icelandverse is not like any other open-entire world expertise with ‘-verse’ in name, mainly because it is serious. Moreover, you really do not have to have a humorous-looking VR headset,” the caption to the video on YouTube reads.
Zuckerberg responded to the video clip on Fb, taking it in stride.
“Amazing. I require to make a vacation to the Icelandverse soon. Happy you are sporting sunscreen also,” he reported, referring to 1 scene in the video in which Mossbergsson’s encounter is caked in sunscreen, mimicking an embarrassing incident for Zuckerberg last year.
The video experienced racked up extra than 274,000 views on YouTube by late Friday.
“Metaverse” has grow to be a big chatting position in company The us due to the fact Fb declared its rebrand last month, with companies from Nike and Disney to dating application Bumble speaking about how they are going to capitalize on what some believe that will be the up coming evolution of the online.
The phrase, coined in the 1992 sci-fi book “Snow Crash,” refers to a subsequent-generation online obtain via augmented and digital fact hardware.
In a demo released by Zuckerberg very last month, a user wearing a headset walked the streets of historic Rome, though a different attended a digital truth rock concert and afterparty.
Zuckerberg claimed the business designs to spend billions of bucks on developing the metaverse, and additional that he hopes to have 1 billion people today be a part of the virtual earth in the subsequent 10 decades. Advertisement bucks from Facebook’s main products and solutions will nutritional supplement the advancement of the augmented reality task, which the corporation has stated will not be rewarding for years.
Reps for Fb did not straight away return The Post’s ask for for remark on the “Icelandverse” online video.